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Website Design Tips

Where To Start With Your New Website Design?

The all-important website name is the best place to start. Think of two or three names that are short, memorable, and descriptive to what your small business is all about. Then go see if those names are available to reserve at Go Daddy Domains Registrar for example.

Also Consider:

– If you should use a .org, .biz or .co website address - there are lots of options. You should always try to obtain a .com or .net website address if possible but there are a number of cases where these other naming conventions should be considered. For example if your business or company is a not for profit (non-profit) then you should get a .org as your main domain, then maybe consider the .com, .net, etc., if you feel they are important to your business goals.

– Using an abbreviated name if your company name is very long. You can then redirect the abbreviated name and use it on business cards and other printed media so it's easy for your customer to remember and type into a browser.

– Always be sure to purchase your long website name as your main website address because the keywords in the address are important to search engines. For example buy the as the long address if that is really the name of your company. Then get a shorter one as mentioned above for print media.

– Always purchase the website address for at least three to five years to take advantage of the best possible discounts.

– Be aware of super cheap domain name registrars because later when you need to manage that website address the tools of a super cheap registrar can be lackluster at best.

» For the next step you will need to search for "website hosting" and a "website designer". If you found our website that way then you're well on your way. Many hosting companies will provide you with free tools to build your website. Look into them, it could save you a bundle but free website builders are inherently limited compared to the design tools a professional website designer has. Often they also don't provide the search engine optimization (SEO) tools needed to promote your website to the search engines after launching your website.

For website hosting

we recommend Go Daddy Registrar and Hosting. They provide quality hosting, consistent up time and the best in customer support at a cost effective price. Be sure of what tools your hosting company has to offer, you may not need all the bells and whistles to start but you should consider more than super basic economy hosting for most business.

» Always compare the two above items keeping in mind the size of website you want and what you want it to do for your business. Don't pay for more website hosting space than you will need and don't pay for extra pages that you really don't need are will remain empty for some time while you wait on content. We also recommend purchasing an SSL certificate on your hosting that provides your website with the https secure server that Google now requires for increased search engine rankings, plus it looks great to your customer. If you're not sure or would like a free consultation on either of the above items feel free to Contact Us.

» Are you selling products online, if so how many? You may be looking for a simple Pay Pal buy button type shopping cart for a few products or for customers to pay for a service or membership. Or you may need a full blown shopping cart ecommerce solution to sell 1,000s of products online with customer management, inventory controls, shipping options, social media and more. Take a minute to review our Online Shopping Cart Setup for more on our online shopping cart solutions

» Start with what you know. If your company already has good logo, colors or graphics of some type that represent your business then use them. Have you done print brochures or flyers? Many times the design, colors, photos and text can be pulled from these promotional items to get your website started.

» Conduct some research. Spend some time searching similar websites that relate to what your website will be about. What is your competition doing on their websites? Who is your customer? Knowing these things can help with the layout and organization of the information you want to present on your website.

» Forms are a very important part of every website. They give you orders for product, tell you what your customer wants, produce sales leads for your small business or give you feedback on the services you provide. A well thought out form can save you and your customer a lot of time and increase sales.

Below is a list of questions that should help get you going in the right direction when making plans for the design of your new small business website.
  • Who is your target audience? What are they looking for from your website?
  • What time frame do you want your website to be done in? Will it be done in stages?
  • Have you seen websites by other companies in your industry? What do you like and dislike about these websites?
  • Who is your competition and how does their website look and function?
  • What two or three basic colors would you like to use?
  • Do you have the text, logos and images that you want to use on your website?
  • What products or services are you providing? Do you have all the descriptions well written and ready to go?
  • Are you selling online? How do you want your products displayed?
  • What is the scope of your website - small business, ecommerce, corporate, personal, blog, etc.?
  • What other ways do you plan on promoting your business? Will these methods have the website address as a prominent feature?
  • Have you created a keyword list of search terms you want your website to rank well for in search engines?
  • How much do you want to spend on website marketing?
  • Will you need to have a Content Management System (CMS) to maintain your website?
  • What social media will you need to have active on the website?

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