How To Attract Search Engine Spiders by Making Them Happy
Seems like kind of an odd question to most;
but it shouldn't be if you're a small business owner trying to get your corner store on the
search map or sell your new clothing line from your website.
What is a search engine spider (or bot) would be a good place to start.
Search engine bots (like Googlebot) travel the internet and fetch all the content, images and other stuff that make up websites. Then the search engine
indexer sorts all the words, images, etc. into the search index. When a search query is made the query processor then compares the query to the index
and displays out the documents it considers relevant to the query. Easy!
Now were ready to answer the real question we started with. How do you make search engine spiders happy?
» Give them great content!
Content is king and for your website the content is what most search engine
spiders look at but each search bot looks at your content differently. Why? Because each search engine has their own unique algorithm used by the
query processors that are serving up the results.
So how do you make your web pages look good to all of the search engines all of the time?
You don't really. Your website content should first look good to your visitor and give them what they are looking for. While you're giving your visitors
outstanding content try to follow some of these base guidelines to be sure the search engine spiders understand and like your content also.
» Stay on the subject of your title.
If you are writing an article on how to bake the
perfect pie don't also write paragraph after paragraph how to fix the oven you're cooking in for better heat. Your article title should be in line with
your article's text and stay consistent throughout your content. The title of your article should also be very close to the Title Meta tag in
your web page code.
» Establish the purpose of your article quickly.
At the top of your article establish clearly
what your article will be about – set out the two or three main items or points you're going to cover in your content. The first paragraph or so of
your article is important to grab the reader's attention. It's also sometime used in Search Engine Result Pages (SERP's) as the description shown under
the link to your article. Search engines like Google will sometimes use this text instead of your Description Meta tag if they deem it more relevant
to the query being made.
» Correctly format your Meta Title tags and Description Tags.
In reference to the two
points above, establishing well thought out, descriptive and correctly formatted Title Tags and Description Tags
(two important Meta Tags
into your web page code will give the search engines a better understanding of your content. These Meta tags should be keyword rich, relevant
and consistent to your content and appeal to your visitor when they see them displayed in a search engine's result page.
» Review your article for the keyword weight.
Is it too much? Is it too little? If possible you don't
want to have any one word appear in your article too much. If your three main chosen keywords or key terms for your article are more than 5% of your total
word count may want to look at using some alternate words that mean the same thing or get across the same meaning. For example if you used "photo" a lot as
a keyword, see if you can replace some of those entries with "photograph" or "picture" to cut down on over saturation of your article. Over use of keywords
don't look good to the reader and look spammy to the search bots.
» Keep your website visitor in mind!
This should always be your first goal but if you can apply some
of the above ideas into your content the search engine spiders / search bots will also be a lot happier. The search engine spiders will typically visit
your website once a month or more depending on your website and how often it's updated. You can apply these changes any time and eventually they will
help your search ranking for your target keywords or key terms.
You can also review these resources:
What is a Meta Tag and How To Build One Properly
In order for each of your web pages on your website to be properly categorized into the search index they should contain three very
important meta tags at the very least.
How to Do Link Exchange to Promote Your Small Business Website
It has been said, "Build it, and submit it and they shall come." This is a common misconception. To have your website, especially a new one, indexed
by the search engines faster and more thoroughly it's a great idea to exchange links with some other websites. Plus it's free advertising.